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Social media marketing involves promoting your content and engaging with your target consumers on social media channels like Facebook, Instagram, LinkedIn, and Google . This tactic is used in digital marketing to help businesses increase brand awareness, generate more leads, and improve customer engagement.
With advertising on multiple platforms you can target audiences by gender, age and even their location. This ensures that it is effective. eg: if a gcse tuition centre hired me for digital marketing, we would target the ads to 30-60 year olds, both men and woman that do not live too far from the centre.